A new concept store in the heart of Bangkok. Like a magnificent prelude, its design, reminiscent of the iconic facade of 30 Montaigne. Dior Gold House’s diverse realms unfolds within uniquely designed spaces, reinterpreted emblematic Dior motifs. A masterful blend of tradition, innovation, and bold creativity, this extraordinary showcase exudes a refined, ultra-modern ambiance, elevated by natural materials such as bamboo, wood, and raffia, forging new connections between art and craftsmanship.
The central space serves as a breathtaking showcase for Dior’s iconic star, symbolizing the brand's guiding light and timeless elegance.. Above, custom-designed skylights bathe the area in natural light. These skylights, adorned with intricate gold detailing, mirror the brand’s luxurious aesthetic while drawing the eye upwards, fostering a sense of openness and grandeur.
The interior showcases a distinctive fusion of Thai craftsmanship and Dior’s signature design aesthetic, brought to life through close collaboration with local artisans and designers. Highlights include French-inspired cornices in the leather goods rooms with Plan de Paris fibre optic ceiling and a special exclusive room wrapped in intricately crafted bamboo panels, a nod to Thailand's rich heritage of natural materials and traditional techniques.
Enhancing the immersive experience, the space features integrated artworks by nine esteemed Thai artists, each contributing their unique vision to the design. These carefully curated elements embody a seamless blend of local artistry and Dior’s timeless elegance, fostering a harmonious dialogue between cultures and celebrating the spirit of collaboration.
We are honored and proud to have been part of this exceptional interior design project, collaborating closely with the Dior team to bring their vision to life.
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