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Digital Art Collection at Hyatt Regency Orlando: A Living Brand Experience
Digital Art Collection at Hyatt Regency Orlando: A Living Brand Experience
Orlando, FL, United States
Special Mention, 2025 A+Awards, Concepts - Architecture +Branding
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Other Projects by Float4
Digital Art Collection at Hyatt Regency Orlando: A Living Brand Experience
Orlando, FL, United States
Special Mention, 2025 A+Awards, Concepts - Architecture +Branding
Firm
Type
STATUS
Built
YEAR
2024
SIZE
1,000,000 +
BUDGET
Undisclosed
At Hyatt Regency Orlando, branding is more than a visual identity—it’s an immersive experience. Designed by Float4, this bespoke digital art collection transforms the hotel’s key spaces into a seamless expression of its brand ethos, merging luxury, nature, and the dynamic energy of Orlando.
Instead of static branding or commercial screens, the eight digital installations create a continuous artistic presence, shaping first impressions and reinforcing Hyatt’s commitment to elevated hospitality. Each of the eight pieces is strategically placed in high-impact areas, offering guests an evocative and lasting connection to the space.
By integrating art, technology, and hospitality, Float4 redefines how branding and architecture converge. This collection is not just digital decor—it’s a living, breathing identity, aligning Hyatt Regency Orlando’s global prestige with an immersive, place-specific visual signature.
Instead of static branding or commercial screens, the eight digital installations create a continuous artistic presence, shaping first impressions and reinforcing Hyatt’s commitment to elevated hospitality. Each of the eight pieces is strategically placed in high-impact areas, offering guests an evocative and lasting connection to the space.
By integrating art, technology, and hospitality, Float4 redefines how branding and architecture converge. This collection is not just digital decor—it’s a living, breathing identity, aligning Hyatt Regency Orlando’s global prestige with an immersive, place-specific visual signature.
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