ZEN DIAMOND FLAGSHIP STORE
The aesthetics of the space and functionality are balanced in this eye-catching monochrome store design, designed for the diamond brand Zen Diamond in Istanbul, Turkey. Geometric and angled lines, inspired from the artisans, create the shell form and the feeling of 'diamond exchange within a diamond'.
The interior and exterior showcase design, which is dominated by dark colors and completes the space with its inviting form, while the furniture in contrasting colors is specially designed for the company with its geometric form and massive design. The showcase and lacquered cabinet systems, designed in the same color throughout the store and extending to the ceiling, add depth and integrity to the space.
During the design phase, carried out with the brand's new corporate identity work, it was aimed to invite men to the diamond store, whose customer base is mostly women, with its striking and masculine form.