With Detroit being declared bankrupt in December 2013, it has become essential to begin a mending operation and re- structure the economy of the city. This project is central to the campaign ‘Opportunity Detroit’ which is attracting new business in the form of start-up companies to come and establish themselves in the city. With an abundance of vacant and cheap real estate, Detroit provides adequate foundations on which to build your business cheaply and more quickly than may be possible in the large economic anchor cities of the world. With this, there is an opportunity to embrace new ways of working and create business environments that break away from the norm such as co-working hubs, and incubator spaces that enhance business growth.
The project is situated on the Hudson’s Site, Downtown Detroit, Michigan State, USA. The proposal is to create a new business hub and public landscape on this iconic site, right in the heart of Downtown as well as establishing a wider site strategy that looks at creating new connections and opportunities for the public and businesses throughout the Central Business District. The business environment will take the form of a co-working and incubator space, aimed at providing workspace for single-person companies through to small-medium sized companies (4-16 people). Flexible non-territorial workspace will be flanked by rentable fixed-tenancy workspace with intermediate spaces that encourage and provide opportunity for the variety of companies and their employees to communicate and collaborate with each other on a more efficient level, and therefore help generate growth. As companies grow, they would move out of this building and gradually begin to occupy the vacant property surrounding the site on a larger scale, however still being able to benefit from the services that this hub has to offer, such as event spaces, meeting facilities and the public landscapes.
The site, which once was home to the Hudson’s Department Store, will have the existing underground car park function removed and the structure adapted to suit the new proposal of a business hub.