DER STANDARD NEWSROOM IN VIENNA
Der Standard is an Austrian leading national daily
newspaper which is published in Vienna.
A newsroom requires high quality office in terms of
it’s space and function since it serves
as a center for receiving and generating story ideas and then transforming them
into the daily newspaper issues and digital news applications.
Designing Der Standard's new newsroom is based on the
idea of fluidity and focal point, which is integrated in the layout throught
the recognisable space design on the organisational level, upgraded with
furniture design and colour system throughout the whole office space.
The design concept of rays, which all gravitate to the
main point in a space, a big meeting room, where in the process of creating the
news, all ideas and decisions are discussed, establishes the strong space
orientation within the newsroom.
Through the space design process and colour-use approach,
the main meeting room, as a focal point, is highlighted in the office.
To enable the fluent work flow and to meet the functional
requirements for quick exchange of informations and undisturbed communication
within the newsroom, special meeting points are created. They are situated
between workplaces as a part of a working area or along the main communication
routes as a special meeting elements.
Within furniture design new furniture elements were
designed / top module elements on top of cabinets, meeting clubs, meeting
tables / to emphasise the diversity of the space and to increase functionality of standard
work place furniture / table, chair, rolling container,
cabinet / thus enabling fluent work flow and with it’s colour concept
establishing the connection with Der Standard’s identity.
Der Standard is related to two main colours. Both are
integrated in the basic colour system, upgraded to the colour scheme which
emphasises Der Standard's editions, paper and digital applications. Colours
from basic colour system apply to architectural and furniture elements to
create identity and connect the elements in the office space.
High quality office, as a final result, is reinstalling
everyday consciousness about the company and increases one's enjoyment at the
workplace.