Denovo Diamonds
Denovo diamonds is a new jewelry store that aims to champion local arts and culture by collaborating with contemporary local artists.
The store is kept minimal by using black and reflective materials to highlight the jewelries on display as well as expand the dimensions of the small space. The transparent display cubes are set into an opaque glass surface arranged in a geometrical pattern of uneven grid lines wrapping the vertical and horizontal planes. The design is an architectural allegory of a diamond in the rough.