Delhi Daredevils is a cricket franchise representing the city of Delhi in the Indian Premier League. Founded in 2008, during the franchise auction for the Indian Premier League, the GMR Group purchased the Delhi Daredevils for $84 million. In 2014, they went in for a complete image makeover, not only were all the old players replaced with new players this year but, a new logo was launched. The new logo, that is formed by fluid curves representing a kite soaring high in other connotation also represents the spirit of cricket in a jam packed stadium; of a ball hit hard by the batsman in a fluid stroke soaring high across the boundary for a six.