Reinventing food at David Jones

David Jones engaged Landini Associates to help reinvent their food offering of the premium department store’s food hall at Bondi Junction, Sydney.

The food hall is the flagship of the new David Jones Food offering the new design celebrates multiple specialist “worlds” of newly developed David Jones Food, the theatre of food production, and the joy of dining in good company.

The old food hall is replaced with a richer, more textural and egalitarian experience. As you enter, quite literally through the heart of its kitchens, developed in collaboration with David Jones Food Services Partner Neil Perry, you’ll realise that nothing that follows is expected.

Surrounded by house-made delicacies and dishes, convenient pre-prepared meals, and the best of local and internationally sourced products, everything is on offer to try and buy.

Multiple dining options mean that you can eat wherever you like in the 2,500 SQ M space; with the butcher himself, at the fishmongers, the sushi bar, the re-imagined 12m oyster & wine bar, in the exclusive private dining room, tastings bar, or Asian Grill and Italian Café.

“Customers asked us to be bold and challenge their perceptions of what a David Jones food offer should look like. In the technological and fast paced world that we live in food plays an increasingly important role in the celebration of what it means to be alive. Our job has been to help create a space that calmly supports this reinvention of David Jones Food.”

Mark Landini Creative Director, Landini Associates

Departments include:
Floral
Fresh Produce (selling the best fruit and veg, dairy and ready-made meals)
Juice/ Yoghurt/ Salad bar
'To Go' Selling hot and cold food to go.
Deli and Cheese specialists
Bakery
Butcher including value add and aged meat
Wine and Beer department
Oyster & Wine Bar
Seafood, Sushi and Asian to go
Asian Grill
Italian Cafe
Private Dining Room
Food Concierge
Tea and Coffee World
Tea Bar
Chocolatier
Frozen Food
Long Life (dry goods)
Bakery
Patisserie
Coffee Bar
Multiple dining options in store in multiple locations. Approx. 300 seating capacity in total.
Homewares