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Daesung D3 City
Daesung D3 City
Guro-gu, Seoul, South Korea
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Daesung D3 City
Guro-gu, Seoul, South Korea
YEAR
2011
Overview
Activated by a vibrant public realm in the bustling capital city of
Seoul, Korea, Daesung D3 City is the first integrated development of its kind
to emerge within the 300,000 square-meter high-rise district as a mixed-use
commercial retail, entertainment and cultural complex. Developed by Daesung
Engineering & Construction, the 25,651 square-meter (6.33 acres) property
creates a major new public space in the highly dense capital city of over 10
million people.
D3 City establishes itself as Seoul’s primary live, work, play, and stay
destination—an authentic mixed-use leisure development composed of nearly
80,000 square-meters of commercial and entertainment facilities, a 42-story
landmark office and hotel tower, two adjacent residential towers (designed by others),
and a lush landscape public park and ‘station plaza’ attracting and connecting
visitors from the adjacent Shindorim Station to the street-level entry of the
project.
Background
Located near the Yeouido district, south of the Hangang River, in a predominantly
industrial zone, the project site used to be home to a large coal processing
plant owned by Daesung. The innovative
transformation of the site into a mixed-use public district represents a major
accomplishment for land redevelopment in Korea, and is expected to be a
catalyst for the continued growth and evolution of the area into a vibrant
urban hub. Also immediately adjacent to the Shindorim Station, the
city’s busiest metro line, D3 City serves as a global example of
sustainable, transit-oriented development resulting in urban regeneration and
social advancement.
Having gained much experience in the South Korean market since their
first South Korean project in 1996—the design for the retail and entertainment
component of Samsung’s headquarters—along with their established expertise in
retail entertainment, The Jerde Partnership has again channeled the needs and
culture of Seoul to bring to its people a new social, commercial, and cultural
arena designed as the foundation for a synergized, fresh public experience.
Design
Intended to bring together nature and culture in a green sustainable environment,
D3 City’s design interweaves a wide variety of natural expressions that provide
a green and blue oasis within the urban development, redefining Seoul’s
concrete cityscape. Nature is brought in through the complex as living “secret”
gardens, terraces, cascading indoor waterfalls, and a glass bottom ‘skylight
river’ sweep through, offering up an organic flow of spaces and emphasizing the
coexistence of nature and culture. The project’s sustainable design features
include photovoltaic panels, grey water use for plant irrigation, geothermal
heating and cooling and recycled materials for landscaping.
A new public park, called Millefleur Park (Park of 1000 Flowers),
connects the adjacent Shindorim Station to D3’s street-level entry, while
establishing a natural connection to the Dorim River across the street. Further extending the landscaping across the complex,
an underground garden and event space occupies level B02 as an entertainment
district floor and additional connection between the Station Plaza and pocket
park. This youth-oriented area houses a food garden, Korean Jang, Sweet Castle,
Noodle Museum and amusement park.
Entertainment continues onto the L07 rooftop level of D3’s centerpiece,
80,000 square-meter, six-level retail complex. The cultural attractions
encompassing its green rooftop include a 1,277-seat performance hall and
420-seat event space with a shared lobby and outdoor garden plaza overlooking
the city to the north. Connecting to the concert theater on multiple levels is
a series of ‘Music Gardens’ driven by rhythm and melody.
Among D3 City’s organic design highlights are building forms native to
Korea; Asian ‘lantern’ buildings emit warm, glowing light, filtering through
the exterior cladding at night to draw visitors into the project. Climbing through the lantern buildings to the
top of the retail complex, an experiential pathway is injected with moments of
culture; music venues, specialty retail, and unique cafes run along this
hillside path along Kyung-in Road. Reminiscent
of the materials, scale, and character of a medieval Italian hill town, this architecturally
sculptural district, known as Via Collina, is executed through contemporary
design.
Adjacent to this district is the Daesung Tower—a high-rise, landmark, 42-story
office and hotel tower designed by Jerde to symbolize energy growing toward the
sky and reference the former coal plant on the property. Completing the newly
transformed skyline, two adjacent 50-story residential towers complete the
urban complex.
Activated by a vibrant public realm in the bustling capital city of
Seoul, Korea, Daesung D3 City is the first integrated development of its kind
to emerge within the 300,000 square-meter high-rise district as a mixed-use
commercial retail, entertainment and cultural complex. Developed by Daesung
Engineering & Construction, the 25,651 square-meter (6.33 acres) property
creates a major new public space in the highly dense capital city of over 10
million people.
D3 City establishes itself as Seoul’s primary live, work, play, and stay
destination—an authentic mixed-use leisure development composed of nearly
80,000 square-meters of commercial and entertainment facilities, a 42-story
landmark office and hotel tower, two adjacent residential towers (designed by others),
and a lush landscape public park and ‘station plaza’ attracting and connecting
visitors from the adjacent Shindorim Station to the street-level entry of the
project.
Background
Located near the Yeouido district, south of the Hangang River, in a predominantly
industrial zone, the project site used to be home to a large coal processing
plant owned by Daesung. The innovative
transformation of the site into a mixed-use public district represents a major
accomplishment for land redevelopment in Korea, and is expected to be a
catalyst for the continued growth and evolution of the area into a vibrant
urban hub. Also immediately adjacent to the Shindorim Station, the
city’s busiest metro line, D3 City serves as a global example of
sustainable, transit-oriented development resulting in urban regeneration and
social advancement.
Having gained much experience in the South Korean market since their
first South Korean project in 1996—the design for the retail and entertainment
component of Samsung’s headquarters—along with their established expertise in
retail entertainment, The Jerde Partnership has again channeled the needs and
culture of Seoul to bring to its people a new social, commercial, and cultural
arena designed as the foundation for a synergized, fresh public experience.
Design
Intended to bring together nature and culture in a green sustainable environment,
D3 City’s design interweaves a wide variety of natural expressions that provide
a green and blue oasis within the urban development, redefining Seoul’s
concrete cityscape. Nature is brought in through the complex as living “secret”
gardens, terraces, cascading indoor waterfalls, and a glass bottom ‘skylight
river’ sweep through, offering up an organic flow of spaces and emphasizing the
coexistence of nature and culture. The project’s sustainable design features
include photovoltaic panels, grey water use for plant irrigation, geothermal
heating and cooling and recycled materials for landscaping.
A new public park, called Millefleur Park (Park of 1000 Flowers),
connects the adjacent Shindorim Station to D3’s street-level entry, while
establishing a natural connection to the Dorim River across the street. Further extending the landscaping across the complex,
an underground garden and event space occupies level B02 as an entertainment
district floor and additional connection between the Station Plaza and pocket
park. This youth-oriented area houses a food garden, Korean Jang, Sweet Castle,
Noodle Museum and amusement park.
Entertainment continues onto the L07 rooftop level of D3’s centerpiece,
80,000 square-meter, six-level retail complex. The cultural attractions
encompassing its green rooftop include a 1,277-seat performance hall and
420-seat event space with a shared lobby and outdoor garden plaza overlooking
the city to the north. Connecting to the concert theater on multiple levels is
a series of ‘Music Gardens’ driven by rhythm and melody.
Among D3 City’s organic design highlights are building forms native to
Korea; Asian ‘lantern’ buildings emit warm, glowing light, filtering through
the exterior cladding at night to draw visitors into the project. Climbing through the lantern buildings to the
top of the retail complex, an experiential pathway is injected with moments of
culture; music venues, specialty retail, and unique cafes run along this
hillside path along Kyung-in Road. Reminiscent
of the materials, scale, and character of a medieval Italian hill town, this architecturally
sculptural district, known as Via Collina, is executed through contemporary
design.
Adjacent to this district is the Daesung Tower—a high-rise, landmark, 42-story
office and hotel tower designed by Jerde to symbolize energy growing toward the
sky and reference the former coal plant on the property. Completing the newly
transformed skyline, two adjacent 50-story residential towers complete the
urban complex.
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