Cyber Hub Social takes it to new heights with its one amongst the commons –‘magnetic design’ bringing the locals of Mumbai to Delhi. With an area of 5000 square feet, it makes an unexcelled impact, adapting a low cost housing model in a fun urban café.
True to its design philosophy of minimal intervention and maximum up-cycling, the anti-design theme runs right through the new Cyber Hub Social’s decor. Conceptually, this new Social uses the mindset of a localite with behavioural references from chawls of Mumbai, creating and producing an everyday comforting and interactive space. The design elements at Cyber Hub Social aren’t just quirky, but incredibly functional, which lends itself to a space that is ideal for work and play. What’s truly unique about Cyber Hub Social is its concept which many might not be familiar with. Chawls were first created to house as many mill workers in one building – a space that was efficient and functional. In the same way, Social has evolved into a space that symbolises community living – a place that stands for unity, togetherness, security, camaraderie, cultural essence and ethos – minus all of the pretences of modern day life.
Seceding from the rigid design theory of structured glass and concrete built forms of metropolitans, it creates spaces with varying scales ranging from a 2 tier local train seating to a courtyard setting and private chawl rooms with beds. It is a celebration of the unity and togetherness of people in a settlement, making nonpareil use of space in a home bound milieu.