The leading idea behind the design of this shop was to be able to capture, transmit and evoke the extremely elegant atmosphere, which is the brand signature of Custo.
It was particularly challenging, owing to the difficult distribution of the spaces and, above all, due to the lack of height within them. Making a virtue out of the necessity, the problem was resolved by focusing on the lighting. As a matter of fact, the variety of studies and games played with the lights, since the very start, allowed to eliminate any claustrophobic feeling that the space may have provoked otherwise. The degrading shades of the carpeting, like the rest of the shop, invite the costumer to enter and access the space, whilst also providing an obligatory pathway to all the articles on display, up until the end of the shop.