The Curio Cottage Boutique specializes in imitation jewellery inspired by India's rich heritage of design and craftsmanship. In 1971, the brand was founded three generations ago
A fourth outlet has been opened at South Bombay's luxury shopping destination Phoenix Palladium, which diversifies the audience for the brand's elegant collection.
The design approach that has been adopted is clean and dynamic. The 400 sq. ft consists of one cash counter, nine showcase units, and two island counters to showcase a wide variety of jewellery. The design intervention aims to elevate the exhibit by showcasing variety within a small space. With the vision of redefining the brand identity, a refined palette of shades and textures paint the feminine imagery of beauty, grace and admiration. A peachy pink wall backdrop in cloudy grains states the 50-year brand legacy, whilst intricate carvings bring relevance to the charming heritage that Curio Cottage stands for. In addition to the hand-painted firm timeline, the floral illustrations on the walls represent the brand's celebratory values, which are "For women, of women, by women".
The entryway is visually expanded by eliminating the doors of this retail space, clearing any barrier between the visitor and the display. Four display units are placed along the outer boundary of the store to attract customers, while five island units serve as the in-store furniture. Curated and detailed in-house, the display units showcase a chic moodboard that spans from PVD brass sheet frames to an ivory colour base enhanced by leather finish laminate and matt brass paints. Lighting as a design element has been employed via a combination of linear and spotlights, favouring the overall purpose of jewellery assessment and selection.
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