The owner of Cupcake Boutique is a local passionate baker who owned a store in a small local town, close to where she lived. As time passed, her business grew and she became one of the prominent bakers on the island, thus, decided to expand. The client chose to open her new branch in Seef Area, which is in the heart of Manama; the capital of Bahrain.
The baker’s story was reflected in the design of the store; whatever she owned was mainly in pink! Now with her success, she wanted to open a new store that reflects her authentic personality.
The store is just below 30sqm. Even though the space was a typical rectangular small-size retail store with a glass door at the corner of a mall, we wanted to create an iconic design out of it. The design approach was to be bold with the choice of colors, materials and textures. The goal is to achieve a show stopping iconic pink store, making the clients dream come true.
The objective is to create a unique experience in that tiny shop. We utilized the ceiling height and created avant-garde cascading drops using 7000 recycled pink wooden sticks of different sizes and heights. Also, to give depth to the store, we covered a full wall with frameless mirrors that really bolstered the presence of the statement ceiling. Furthermore, as a design strategy and to enhance the fairytale aesthetic of the shop, the wood beams were bolted into panels with hidden accesses to the AC units and lighting fixtures to present a clean and effortless finish.
In order to add some contrast to the bold pink colored surfaces, we chose a concrete finish for the floor. Due to the nature of the store being a pick up destination only, there was minimal furniture. This gave the opportunity to cover the floor in a very playful way, with wayfinding phrases that guide the customers to the payment and order collection stations.
With the aim to have the shop be a self-standing marketing tool as one of the client’s objectives. The iconic ceiling design and placement of neon lights with catchy phrases allowed the shop to turn into a viral social media spot. People visit from all around the island to snap a shot on the iconic round wall mounted chair and post it.
It was a pleasure to turn the clients dream into a pink glamorous reality.