The catalog of Culturally Chic describes the company as an “ambassador of international decorative arts. An implied goal for gallery was that it be a conduit for New Yorkers into “Hungarian country chic”.
This 2,000 square foot gallery, situated on the 6th floor of a building in the SOHO district of Manhattan, is located in a 1920’s concrete frame masonry clad loft building with a western exposure. The design intent was to provide a totally white backdrop to frame ceramic, textile and wooden carved objects from a variety of viewing aspects. The gallery rectilinear in plan, is essentially an open space with the exception of a gypsum board / frosted glass enclosed conference and office area. The resulting gallery display area is “L” shaped with the smaller ceramic pieces arranged on glass shelving spanning gypsum board pilasters. This display forms a smaller visual “L” around two edges of the gallery proper. The large rough wooden carvings, monochromatic by nature, become objects positioned around the exposed gypsum board enclosed columns and create visual counterpoints to the smaller more refined ceramic vessels. The play of white on white (floor / walls / ceiling) also transforms the space by intensifying the contrast between the detail / color of the hand made decorative objects and the minimal neutral background. The windows are outfitted with a solar cloth mesh fabric that softens the afternoon western light and helps limit the amount of direct sunlight entering the gallery.