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¿Cuál es tu plan?
¿Cuál es tu plan?
I am fully convinced that it is fundamental for any enterprise that intends to have a long and prosperous life cycle, to leverage in the knowledge that marketing provides, no matter its nature or size, if it operates in the market, itis a public company or an O.N.G.
We all turn to the market to be able to work, or at least have some degree of interaction with it. Therefore, it seems appropriate to have some approximation to its game rules.
Marketing is the branch of knowledge that concentrates in deciphering the behavior of markets and their participants. Is the discipline that is responsible of understanding how the behavior of those who will hire us.
Through this work, we present an approach to the marketing world for architects, designers and other professionals in the field.
This book exposes with simple language the basic concepts and tools of marketing.
In addition to sharing knowledge and examples, the book has a second objective: that the reader, after filling in the blanks, can develop his own business plan.
It is a real guide for those who wish to build a commercial strategy to attract customers and develop professionally.
Arch. Postgraduate in marketing, mba
José Pedro Sobral
I am fully convinced that it is fundamental for any enterprise that intends to have a long and prosperous life cycle, to leverage in the knowledge that marketing provides, no matter its nature or size, if it operates in the market, itis a public company or an O.N.G.
We all turn to the market to be able to work, or at least have some degree of interaction with it. Therefore, it seems appropriate to have some approximation to its game rules.
Marketing is the branch of knowledge that concentrates in deciphering the behavior of markets and their participants. Is the discipline that is responsible of understanding how the behavior of those who will hire us.
Through this work, we present an approach to the marketing world for architects, designers and other professionals in the field.
This book exposes with simple language the basic concepts and tools of marketing.
In addition to sharing knowledge and examples, the book has a second objective: that the reader, after filling in the blanks, can develop his own business plan.
It is a real guide for those who wish to build a commercial strategy to attract customers and develop professionally.
Arch. Postgraduate in marketing, mba
José Pedro Sobral
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