Working with a Multi-National Creative Entertainment Corporation demands a unique and forward thinking design process; one that challenges the conventional experience of workspace. The live theater performance group stressed a need for a flexible, open environment to encourage creativity and interaction while satisfying the strict programmatic requirements mandated by the company’s corporate ideology.
The goal was to maximize the potential of the existing warehouse space, insert architectural intervention that both divided and unified team-based work areas, while balancing a very modest budget and the need to re-use as many existing resources as possible. An internal ‘street’ functions as the main organizing principle with a communal kitchen, performance rooms and conference spaces oriented toward this public thruway.
The architectural materials challenge convention and are a subtle insertion of detail within the neutral backdrop of the existing warehouse. Two steel framed, acrylic clad ‘war’ rooms frame the large open workspace. The translucency of these volumes allows light to penetrate these spaces without compromising privacy. The new creative workspace functions as a giant movie set, a personal stage for each designer to create within.