Working with a Multi-National Creative Entertainment Corporation
demands a unique and forward thinking design process; one that challenges the
conventional experience of workspace. The live theater performance group stressed
a need for a flexible, open environment to encourage creativity and interaction
while satisfying the strict programmatic requirements mandated by the company’s
corporate ideology.
The goal was to maximize the potential of the existing warehouse
space, insert architectural intervention that both divided and unified
team-based work areas, while balancing a very modest budget and the need to
re-use as many existing resources as possible. An internal ‘street’ functions
as the main organizing principle with a communal kitchen, performance rooms and
conference spaces oriented toward this public thruway.
The architectural materials challenge convention and are a
subtle insertion of detail within the neutral backdrop of the existing
warehouse. Two steel framed, acrylic clad ‘war’ rooms frame the large open
workspace. The translucency of these volumes allows light to penetrate these spaces
without compromising privacy. The new creative workspace functions as a giant
movie set, a personal stage for each designer to create within.