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Creative Improv – Interior Design for Jam Session
Creative Improv – Interior Design for Jam Session
Bucharest, Romania
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Creative Improv – Interior Design for Jam Session
Bucharest, Romania
Firm
Type
STATUS
Built
YEAR
2023
SIZE
0 sqft - 1000 sqft
BUDGET
$10K - 50K
A super location for a super ad agency. Downtown Bucharest, close to the most iconic buildings (as National Art Museum and the Romanian Atheneum), having the privilege of the top floor and a roof terrace which overviews the urban skyline, is a 800sqm area which nurtures the creativity of young and talented crowd.
The agency recently went through a rebranding process, and the new visual identity was our starting point. A combination of simple geometries, Bauhaus inspired, which create a very stimulating ensemble. That was the recurring theme that serves as a structural foundation for the space narrative.
The space is divided into two floors having distinct functionalities – the 7th floor is office space, while the 9th floor accommodates the cafeteria, which is intended to be a disruptive and artsy realm.
The office space was designed in mind with the idea calm and relaxation since this is the mind state where the “craziest” ideas are born. We wanted to compose a neutral canvas that will stimulate ideas searching, rather than ideas promoting. Earthy colors, raw textures and a well-balanced light scheme are the main ingredients for this project. As a core value of the company culture, collaboration is highlighted throughout the space by its openers, transparency and moreover around the ample communal tables, which are the main occupants of the open floor. The tables were custom designed, combining a raw wooden top with solid legs exposing a specially designed graphic. Some elements of the brand identity we deconstructed and reconstructed for the wood and glass partitions, and then carried the upper floor, in the cafeteria.
Cafeteria was a symbiotic collaboration between a well-known and extremely talented artist (saddo.ro) and our design team, who set the intention in terms of color scheme and overall assemblage. The approach here is to shake all preconditioning, reset the mind and prepare the ground for innovative ideas to blossom. On a more practical level, the space needed to accommodate several types of activities, from lunches to informal meetings, piano lessons, loud parties, or music improv.
We turned upside down all the “issues” of this former technical space, expressing honestly all the space flaws – narrow dimensions (especially between ample pillars and the glass facade) and misalignments, making it dynamic and full of flair and pizzas.
The agency recently went through a rebranding process, and the new visual identity was our starting point. A combination of simple geometries, Bauhaus inspired, which create a very stimulating ensemble. That was the recurring theme that serves as a structural foundation for the space narrative.
The space is divided into two floors having distinct functionalities – the 7th floor is office space, while the 9th floor accommodates the cafeteria, which is intended to be a disruptive and artsy realm.
The office space was designed in mind with the idea calm and relaxation since this is the mind state where the “craziest” ideas are born. We wanted to compose a neutral canvas that will stimulate ideas searching, rather than ideas promoting. Earthy colors, raw textures and a well-balanced light scheme are the main ingredients for this project. As a core value of the company culture, collaboration is highlighted throughout the space by its openers, transparency and moreover around the ample communal tables, which are the main occupants of the open floor. The tables were custom designed, combining a raw wooden top with solid legs exposing a specially designed graphic. Some elements of the brand identity we deconstructed and reconstructed for the wood and glass partitions, and then carried the upper floor, in the cafeteria.
Cafeteria was a symbiotic collaboration between a well-known and extremely talented artist (saddo.ro) and our design team, who set the intention in terms of color scheme and overall assemblage. The approach here is to shake all preconditioning, reset the mind and prepare the ground for innovative ideas to blossom. On a more practical level, the space needed to accommodate several types of activities, from lunches to informal meetings, piano lessons, loud parties, or music improv.
We turned upside down all the “issues” of this former technical space, expressing honestly all the space flaws – narrow dimensions (especially between ample pillars and the glass facade) and misalignments, making it dynamic and full of flair and pizzas.
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