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CREATIVE FACADE
CREATIVE FACADE
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CREATIVE FACADE
Firm
Type
CREATIVE FAÇADE_THE IMPORTANCE OF CREATIVE`S PROCESSES
We start from the point that this façade will not be built. So this
point open us into a chance of create a PRODUCT to develop a MARKETING IDEA,
that will benefit both, the city of Moscow and Duponts Marketing.
With this proposal and through this competition we claim the importance
of the “SECOND THOUGHTS”.
We call “SECOND THOUGHTS” to all those thoughts that come, (actually
really often) to our minds in order to solve a problem, but we always through
away because we think they do not belong to REALITY. Within all those thoughts
are the real seed to build new concepts and real advances.
We propose to work with all those ideas before to produce the final
product. It will make the developing process much more sustainable, fresh and will release the creative and innovate
parts from the essence of the idea.
We will resume the main ideas we discovered through the drawings:
-A footbridge goes all over the façade and let people to enjoy the views
of Moscow while they look at the really nice display of Dupont.
-There are many “elevators” distributed along the façade where people
could stay and relax
-The façade works as a Vertical Public square.
-The social dreaming façade!
-Stairs and ramps
-The façade is a double skin of the existing one, where the difference
is that this one is availavle for people and is possible to enjoy into it.
-Living façade
-Painting chosses that “apparently are ugly” with pink color will
enhance the question of what is the value of beauty!
We start from the point that this façade will not be built. So this
point open us into a chance of create a PRODUCT to develop a MARKETING IDEA,
that will benefit both, the city of Moscow and Duponts Marketing.
With this proposal and through this competition we claim the importance
of the “SECOND THOUGHTS”.
We call “SECOND THOUGHTS” to all those thoughts that come, (actually
really often) to our minds in order to solve a problem, but we always through
away because we think they do not belong to REALITY. Within all those thoughts
are the real seed to build new concepts and real advances.
We propose to work with all those ideas before to produce the final
product. It will make the developing process much more sustainable, fresh and will release the creative and innovate
parts from the essence of the idea.
We will resume the main ideas we discovered through the drawings:
-A footbridge goes all over the façade and let people to enjoy the views
of Moscow while they look at the really nice display of Dupont.
-There are many “elevators” distributed along the façade where people
could stay and relax
-The façade works as a Vertical Public square.
-The social dreaming façade!
-Stairs and ramps
-The façade is a double skin of the existing one, where the difference
is that this one is availavle for people and is possible to enjoy into it.
-Living façade
-Painting chosses that “apparently are ugly” with pink color will
enhance the question of what is the value of beauty!
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