For the French Ski fashion brand Création Fusalp we developed a booth for the ISPO 2012 in Munich. The brand was founded in 1952, back in the 60s/70s it was a well-known ski company. Today Création Fusalp combines technology with high quality design and developed ski clothing that is wearable in everyday life.
The booth uses with its open design, the corner location to allow visitors an insight into the world of Fusalp. The placement of photos and logos on the outer walls enhances the impact to the outside. The stand is divided into two main areas that differ both thematically and artistically. The open exhibition area for the presentation of regular skiwear collection, with matte surfaces, an information desk and a catwalk for fashion shows, where the actual Fusalp collection is being presented, and the VIP area for the Premium Collection Fusalp 1952, with shiny surfaces, a carpeted floor and the use of soft cushions on the wall as an important design element in accordance to the fusalp fashion of the 60s and 70s.
Pictures © Christine Schaum