The cupcakes themselves became a visual asset in this spare, modern space, which is principally white and stainless steel warmed by just a touch of dark wood. A dramatic nine-foot-wide by seven-foot-tall glass case holding row upon row of baked treats rotates to double as the employee entrance. Immediately upon arrival, customers are able to see cupcakes being made and frosted in a bright, gleaming setting. The logo and graphics, in peach and blue pastels worthy of vintage kitchen appliances, reflect the brand’s ethos: a gourmet twist on a nostalgic favorite.