Keep Exploring Architizer by Creating a Free Account or Logging in.

This feature is for industry professionals.  To unlock it, signup and then join or add your company. To unlock this feature,  signup and then submit your professional details.

Membership is Free.

LinkedIn Facebook Google
or
Already a Member? Sign in.
Add To Collection Add to Collection
Covent Garden Shop  

Covent Garden Shop

London, United Kingdom

Project Featured on Apr 25, 2019
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection
View Original View Original
Add To Collection Add to Collection

Other Projects by ALEKSA studio

Add To Collection Add to Collection

Pattern House

Add To Collection Add to Collection

Shanghai Shop

Covent Garden Shop

London, United Kingdom

Project Featured on Apr 25, 2019
Type
STATUS
Built
YEAR
2019
SIZE
0 sqft - 1000 sqft
BUDGET
$50K - 100K
ALEKSA studio has completed the flagship shop for designer sunglasses brand For Art’s Sake in London’s historic Covent Garden. The store showcases attention to detail and an aesthetic that is targeted at millennial shoppers, reflecting the elegant and intricate frames produced by the brand. Pastel colours, a selfie station and ‘Instagram spots’ are key design features to ensure that the outlet speaks to a style-conscious digital generation.
For Art’s Sake is an online design brand that specialises in fashion-forward eyewear and their London Store represents a bold contemporary design approach while respecting the historic surroundings. ALEKSA studio wanted to echo the brand’s eclectic style and so employed a luxurious palette of contrasting materials – mirror polished brass, blue velvet fabric and high gloss white timber, elevating the statement-making frames. Solid curtain-like walls and upholstered display stands in velvet are coloured soft blue to match the company’s signature velvet packaging. Bespoke brass arches create flexible window displays visible from outside the shop. Large display units are carved into the walls and feature faceted and tilted round mirrors, floating shelves and mirror finish brass reveals and skirtings. Mirror finish brass ceiling panels enhance reflections inside the space and add further texture to the interior.
The shop has two entrances – one faces the Central Avenue (an arcade of restored shops) and the other opens onto the main piazza, with cafes and open-air music. The interior design draws inspiration from key architectural motifs found on site, such as the existing iron skeleton arches and arched brick façade and windows reveals.
ALEKSA studio has created an efficient joinery system that can house the maximum number of sunglasses at any time, encased in opulent velvet-wrapped bases. A key consideration was to make otherwise small space appear bigger by introducing carefully curated angled mirrors and ‘Instagram spots’ within the shop. It was crucial for the client that the physical experience of the shop encourages visitors to share photos across digital platforms. The design of the store is therefore part of a wider online marketing strategy to engage with new audiences.
Photography by Nicholas Worley.

Product Spec Sheet

Were your products used?
Join as a manufacturer to add your products.

Collaborating Firms

Team