The
building is situated in the east of the city center of Alexandria, the largest
city lying directly on the Mediterranean coast. Positioned in a historical and
touristic resort for both locals and tourists. Once a cotton processing
factory, today besides offering tourist services (tourism exhibitions, tourism
information, leisure tours and relevant publications) the center intend to
conduct public surveys, develop direct public relations and draw people’s
attention towards and encourage them to invest in tourism and handicraft
industries. Precondition to achieving the above mentioned goals was to develop a
proportional, functional and space to remind the public of old cotton factory
which characterize the organization; the building, as an urban symbol, was to
challenge visitors’ curious minds and offer them a brand new vantage point over
the subject of cultural heritage and tourism. The building mass rises above the
ground to lead the visitors into the exhibition-which is along the pedestrian
passageway-without any visual restrains. Visitors pass through a sequence of
pictures from both national and foreign tourist attractions. (Lateral walls are
eliminated to the pedestrian passage to the exhibition space and encourage
visitors to associate with it.) Tourist services occupying the building mass on
the top include an office providing comprehensive tourism information,
brochures and hotel reservations, plus a bookstore. Due to the narrowness of
the pedestrian passage and existing landscape paths, and also the necessity of
broadening the façade to reach an extensive front view, the building extends
along the pedestrian and traffic passage, inevitably exposing its stretched
façade to south-west and west sunlight. Therefore, upright panels perpendicular
to the west are installed to block the west and south-west sun radiation in
summertime and let the sunlight in during wintertime to warm-up the interior
space.