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Cosmetics Concept Store
Cosmetics Concept Store
Seoul, South Korea
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Other Projects by ALTA-NYC
Cosmetics Concept Store
Seoul, South Korea
Firm
Type
STATUS
Built
YEAR
2015
SIZE
1000 sqft - 3000 sqft
BUDGET
$500K - 1M
For a Cosmetics concept store in Seoul, ALTA Architecture pays tribute to the fashion show catwalk & backstage zone. An illuminated central catwalk creates symmetry, and forms a main axis that defines movement through the 75 square metre space. Black Industrial pipe fittings create a flexible and modular fixture system which can be deployed in hanging, wall mounted, or rolling table configurations.
At the end of the catwalk, a seamless LED video animation adds a sense of theatrics, and draws curious passers-by into the Store. The LED screen provides a digital canvas to showcase seasonal campaigns & new launches.
Each Fixture has mirrors, a changeable magnetic graphics board, and generous drawer space for product storage. Strategically placed mirrors draw in natural light from the street, and allow customers to self-test the products at standing height. In addition to the pragmatic function, the mirrors alter the viewer’s experience at times by fracturing and expanding the perception of space.
The eSpoir shop is situated on Gagnam-daero, a busy commercial street that is home to many Global Brands. The Storefront and adjacent mirrored interior wall reflect the dynamic pedestrian and traffic patterns of the street beyond, and enable customers to catch a glimpse of their makeover on the way out.
CREDITS:
Client: eSpoir, an AmorePacific Brand
eSpoir Marketing Team: Misun Jo, Nari Kim, Jisun Yang
Design Team: ALTA Architecture P.C. - Natalie Cheng (Project Leader), Simona Regolo, Colleen Tuite
3D: Joseph Corsi, Nam Tran
Construction: Betwin Space Design Co., Ltd.
Photos: Courtesy eSpoir, and Natalie Cheng
At the end of the catwalk, a seamless LED video animation adds a sense of theatrics, and draws curious passers-by into the Store. The LED screen provides a digital canvas to showcase seasonal campaigns & new launches.
Each Fixture has mirrors, a changeable magnetic graphics board, and generous drawer space for product storage. Strategically placed mirrors draw in natural light from the street, and allow customers to self-test the products at standing height. In addition to the pragmatic function, the mirrors alter the viewer’s experience at times by fracturing and expanding the perception of space.
The eSpoir shop is situated on Gagnam-daero, a busy commercial street that is home to many Global Brands. The Storefront and adjacent mirrored interior wall reflect the dynamic pedestrian and traffic patterns of the street beyond, and enable customers to catch a glimpse of their makeover on the way out.
CREDITS:
Client: eSpoir, an AmorePacific Brand
eSpoir Marketing Team: Misun Jo, Nari Kim, Jisun Yang
Design Team: ALTA Architecture P.C. - Natalie Cheng (Project Leader), Simona Regolo, Colleen Tuite
3D: Joseph Corsi, Nam Tran
Construction: Betwin Space Design Co., Ltd.
Photos: Courtesy eSpoir, and Natalie Cheng
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