The concept for the store in the heart of the Montparnasse train station drew its inspiration from the spirit of the brand as the design explored the use of natural, bio-sourced, and environmental friendly materials. After the raw earth of the Avril boutique on rue Montmartre and the vegetal fiber of the Aéroville boutique, cork is in the spotlight here. Visible on the walls and in the panels suspended from the ceiling, its texture softens the tumult of travel, blending in with the colors of the furniture and the round shapes of the mirrors. This vegetal surface creates a cozy, felted ambience for the two makeup bars at the entrance that entice people to come in and take a beauty break.
Atelier du Pont, Où est le beau (curateur), and Folks, in the space of a single day, co-invited designers to exhibit their works in the boutiques. It was a beautiful conversation between architecture, materials, and craftsmanship of various kinds with pieces by Elodie Audureau and Madeleine Oltra.
Photos: Vincent Leroux, Daphné Lejeune (materials) Co-invitation designers and artists: Atelier du Pont, Où est le beau, Folks Creations: Elodie Audureau, Madeleine Oltra