For our long-term client Esprit, we designed their Hong Kong flagship store in 2009. On the bustling Peking Road in Kowloon the three-story base of the existing high-rise has been completely redeveloped. To create an eye-catching facade, we designed a completely innovative multimedia shop front featuring innumerable glass lenses which are backlit with LED technology. The dynamic display is continuously in motion generating an interactive image on over 1,000 sqm facade area.
Limited Competition 2009, 1st Prize