Responding to the temporary nature of an exhibition stand this design draws on the classic Eames ‘House of Card’s for its inspiration.
The stand is designed to tell the story of coffee from the grower to the consumer. Customers enter the space at one end, initially experiencing the coffee grower’s story, and then participate in the ‘cupping’ process, the distribution of coffee throughout the world is then graphically communicated, with the final experience the partaking of various forms of coffee preparation and brewing, finally exiting from the other end of the display with a coffee in hand.
Panels are simply laser cut and slotted together with minimal fixing, allowing for swift transport, installation and de-fit. Standard size ply panels are used as the building form for visual warmth, simplicity, and affordability. The form was generated through a trial and error process as a simple working model, and then fabricated and initially constructed in a warehouse prior to bump-in at the event.
The photos convey the process of the stand design, from model making to construction, and the collective design process that all parties participated in as part of a tight time frame and small budget
The stand was designed to showcase the various forms of coffee preparation and also convey the importance of coffee bean selection and blending to a knowledgeable audience, within a simple and dynamic form.
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