The main concept for the Coca Cola visitor center was to create a platform where Coca-Cola visitors can walk through the production without disturbing the actual manufacturing process. Based on this concept we came up with the idea for a closed tunnel with windows allowing the visitor to watch the production process. The space dedicated for the visitors center was small but had heigh ceilings, which we used to our advantage.
To optimize the use of space we created a ramp, which leads visitors to the tunnel. As visitors walk towards the tunnel, they are able to read about and familiarize themselves with the history of Coca Cola. The museum houses an amphitheater, as well as interactive display booths.
Even though the museum has a separate entrance, we wanted to show that it is completely integrated into the factory. The main objective of the museum is to effectively utilize the factory's resources and display Coca Cola's environmental programs. The happiness factory is an educational museum and a small window that displays the world of Coca Cola.
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