Eight Inc. worked with Coach to develop its new flagship retail design with an ambitious program of renewal and expansion that includes additional spaces in Asia, Hawaii, and the continental United States. This program includes Coach's first entirely new building. Coach chose to update - and upgrade the look of their stores, to achieve a distinguished position in an increasingly crowded global marketplace. The design vocabulary includes warm, natural materials, efficient lighting, flexible displays, and a high level of craftsmanship. The result is an uncluttered and modern interior that maintains the traditional appeal to the existing customers while attracting new ones.