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CMYK hostel
CMYK hostel
Ústí nad Labem, Czechia
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Other Projects by 3+1 architekti
CMYK hostel
Ústí nad Labem, Czechia
Firm
Type
STATUS
Built
YEAR
2019
SIZE
5000 sqft - 10,000 sqft
BUDGET
$100K - 500K
The house (Aussiger Druckerei) was built by architect Ernst Richter for his father-in-law, factory-owner Ferdinand Maresch in 1936. The relatively compact set of historical buildings in neighbourhood remained standing only due to a lucky coincidence. The somewhat scary proximity of the colossus of the regional office of the communist party (architects Bergr, Hejduk 1985) is an urgent reminder of existential uncertainty. Especially in these parts of the country.
The initial situation was an unusual opportunity to try to revive a quality, undestroyed house in the city center. Moreover, with the sparsely seen effort of the builder for conscious continuity and concern for the quality of the house and its surroundings.
The house was built as a printing house and for the most part of its existence has served this purpose. Modern reinforced concrete skeleton construction with a minimum of supporting elements allowed placement of large printing machines and spatial variability.
In search of the direction and meaning of the reconstruction, the local historical context, motives and anomalies were returning to us. From the very beginning, it seemed natural to play around with printing motifs. Printing, texts and pictures are afterall the very base of the house. At the same time, they are the keys to future use (identity, visuality, readability, clarity, rememberability).
We therefore began the design by researching and selecting a suitable font style that would adequately accompany the entire project. The font style FUTURA (author: Paul Renner, 1927), with its modernist simple geometry and the time of its origin, corresponds well to the house and its original content, but also to the future intended use of the reconstructed building (logotype, visual style, navigation, promotion ...). We have moved from the originally intended black-and-white versions to the color models in the end.
Specifically, CMYK consisting of four colors corresponding with the four floors of the house: Cyan - ground floor, Magenta - 1st floor, Yellow - 2nd floor, Key - roof.
The color scheme is also easy to use for orientation in the house.
To the right font style and corresponding colors, the only thing left to add was the image. The original printing house was part of the historical, slightly romantic picturesque city's structure (now known only from postcards), then it witnessed massive demolition from direct proximity. A brutal destructive process, driven by the naive communist idea that everything would start again and better.
From all these sources there are three thematic areas: print - ground floor, original historical context - 1st floor, demolition - 2nd floor.
The initial situation was an unusual opportunity to try to revive a quality, undestroyed house in the city center. Moreover, with the sparsely seen effort of the builder for conscious continuity and concern for the quality of the house and its surroundings.
The house was built as a printing house and for the most part of its existence has served this purpose. Modern reinforced concrete skeleton construction with a minimum of supporting elements allowed placement of large printing machines and spatial variability.
In search of the direction and meaning of the reconstruction, the local historical context, motives and anomalies were returning to us. From the very beginning, it seemed natural to play around with printing motifs. Printing, texts and pictures are afterall the very base of the house. At the same time, they are the keys to future use (identity, visuality, readability, clarity, rememberability).
We therefore began the design by researching and selecting a suitable font style that would adequately accompany the entire project. The font style FUTURA (author: Paul Renner, 1927), with its modernist simple geometry and the time of its origin, corresponds well to the house and its original content, but also to the future intended use of the reconstructed building (logotype, visual style, navigation, promotion ...). We have moved from the originally intended black-and-white versions to the color models in the end.
Specifically, CMYK consisting of four colors corresponding with the four floors of the house: Cyan - ground floor, Magenta - 1st floor, Yellow - 2nd floor, Key - roof.
The color scheme is also easy to use for orientation in the house.
To the right font style and corresponding colors, the only thing left to add was the image. The original printing house was part of the historical, slightly romantic picturesque city's structure (now known only from postcards), then it witnessed massive demolition from direct proximity. A brutal destructive process, driven by the naive communist idea that everything would start again and better.
From all these sources there are three thematic areas: print - ground floor, original historical context - 1st floor, demolition - 2nd floor.
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