Cloud(e)scape is a temporary stand created for exhibiting Skypro Shoes at the World Travel Catering Expo in Hamburg, Germany.
The structure was developed to personify the values and culture of Skypro, a leading Airline Shoes company from Portugal, being distinctive from the other companies’ stands.
Under the motto Walk in Heaven, the design adduce to the experience of being surrounded by clouds – raising the feeling of transporting visitors to the sky.
The stand is set by the combination of hundreds of foam pool noodles at different levels, which materialized a continuous topography under two separated volumes that creates exhibition shelves, storage, a table and a continuous soft seat.
Fun and dynamic, the predominance of different kinds of blue colour also adds a sense of tranquillity and serenity, associating to the company’s mission of advocating well-being and a positive work life-style.