“Cloud of Memories” is the attempt to portrait a place’s uniqueness, stimulating the interaction between visitors and locals, with questions to be asked, stories to be told, recorded and shared with others. “The Cloud” archives this “immaterial” asset, storing and broadcasting this otherwise publicly unperceived dimension of the place, acting as a platform for the construction of narratives that enmesh the anonymous voice with the public, creating new memories and enriching individual’s own percep- tion of the public space.