PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN completes the first store in Paris for international fashion label Closed. As a continuation of the close and ongoing collaboration between the two companies since 2004, the interior design of the new store continues with the specially developed corporate architecture of the fashion brand however showcasing a unique artistic approach reflecting its location in the fashion metropolis Paris.
This project marks the first development stage of a new generation of a store concept for Closed. Incorporating elements of the previous concept the 59 sqm store located in Paris’ popular shopping district Le Marais centres round a diverse set of cubes and rectangles. Enticing through their clear yet sculptural character, the geometric shapes provide for a variety of different presentation spaces for the collection as well as making up the changing rooms of the store. Playfully toying with material as a main design element, marble, steel and glass shelves structure the geometrical bodies – lit from the inside – and set special accents within the space. In relation to the concrete floor, the luxurious materials stainless steel, rich marble and coloured glass as well as the ceiling’s irregular pattern of neon tubes provide an intentional, exciting contrast, emphasising the elegant yet innovative and authentic character of the international fashion label Closed. Generous marble slabs against the walls of the space provide additional eye catchers, underlining the precious yet flexible feel of the interior design. New window linings in polished stainless steel create a luxurious glistening emphasising the generous windows. A sliding coloured glass door allows insights into the storage and reflects the open and innovative character of the Closed brand.
Since 2004 PHILIPP MAINZER has globally designed and realised all showroom and store spaces as well as most exhibition presentations for Closed and created a recognisable brand architecture for the international label.
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