Clever Little Tailor – from the very outset was a branding exercise. Distilling a client brief, desired patronage, service offering and manifesting it into a small, iconic laneway bar loved well beyond the lifecycle of similar establishments. Brand – from our perspective, is the sum of many small parts – not just the logo on the front door. The bathrooms had to be well consedered and ‘adult’ – not an afterthought. Lighting had to be warm and inviting – creating a glow down a dark alley. Seating needed to be broken into zones for small groups. Materials were to be durable and oppulant. With the exception of white paint, all components were raw natural materials, exuding a simplicity and honesty. Clever Little Tailor was awarded 'Best Bar Design in Australia' in the hotly contested 2014 'Eat Drink Design Awards'.