Main Concepts.
- The main pedestrian streets have been taken as the most important item
. The proposal tries to take in these circulation flows in a phisical and
visual way in order to increase the amount of visitors
- A new diagonal pedestrian passage has been considered, this new
passage let the visitors walk across the building where reception desks has
been placed
- The image of the Stand with its center hole remembers/gives the idea
of an "in construction" building, in relation with the main activity
of PP
The Stand position benefits the posibility to be seen from 4 sides with
a strong sale image, with colours, transparences and functions diversity. This
creates a dynamic and comfortable space for visitors
Formula:
Circulations + Attractive Stand = A new way to catch the eye.