City apartment upside down
The apartment is situated in the Medina Building by the London architect
Neave Brown. On top of each apartment is a garden terrace. A hanging garden.
This makes the building a green paradise in the heart of the city and makes the
apartment really a house upside down!
This luxurious city apartment
is designed by COEN! to create a harmonious whole. A perfect combination of
robust, warm and pure materials like wood, stone, glass and marmoleum. The use
of sober colors with colorful accents make it a timeless and stylish
residential. Special about this project is that the apartment is designed
´upside down´: the design studio is placed on the ground floor, the sleeping
rooms on the first stock and the living with a beautiful view on top of this.
All the furniture, colors and
materials are well thought combined by Coen. If there was a piece of furniture
not exactly suitable for this place, Coen made a design and had it produced.
For example the grey furniture in the studio, bed, the bamboo bathroom
furniture and the high gloss white cupboards in the living are designs by COEN!
More than just the interior
Art brings color in this
sober but warm apartment. Works of Bert Vredegoor, Margriet Smulders, Erwin
Olaf and of course work from Coen van Ham himself (´Testbeeld´, situated in the
design studio) have all the attention they need because of the serene
surroundings.
In 2006 COEN! redesigned
the TV test picture to symbolize the National Broadcasting Channel. The
well-known test picture
was translated into colourful art forms on wall panels and window accessories
throughout the media
building. Based on the same design, a series of 16 colourful giclees was
produced, which when taken together form the complete test picture.
Due to the subtle design of
the studio, it also looks good in this living environment. Moreover, thanks to
the ageless design, the products by COEN! do fit in with various styles of
interior design, but always in a fine balance.
K´Do Ding (Pres´N Thing) is also
such a product in this interior that is designed by Coen van Ham. And is
proudly presented with fresh flowers in the studio. This foldable carton can be
used as a vase, bin, bowl or box. It is designed during his graduation at the
Design Academy in Eindhoven. When do you consider an object as a product and
when does it more appear as a packaging? This product is placed at the fine
line between a product and a packaging.
Concept with an identity layer
Achieving the best possible
result using as few means as possible. This is the starting point of designer
Coen van Ham. This interior reveals what he means by this. The transparent
appearance contributes to the strong look of the functional design. ‘But most importantly perhaps is the fact
that the focus has been entirely on the people that live in this apartment, and
not on the interior,. says the designer. ‘I was looking in the visual language of
the interior I designed.’
Everyone is unique. COEN! has the expertise needed to translate this
uniqueness into a consistent and powerful corporate identity which fits like a
glove. That´s why I started workshops to let clients discover their unique
identity. This makes it for me easier to create afterwards an identity that
reflects the soul of the client or the company. So this identity lasts longer
and communicates stronger. And, more important, you create an identity inside
out instead of outside in. This has lead to this interior that feels like home.
Coen: “Why do I love this project? Because in it’s design, I combine
communication, interior design, product design, graphic design and art into a
strong image that reflects the identity of the people or organisation I work
for. I call this the identity layer. By the way: all other projects of my
studio or made by dear colleagues as Marcel Wanders, Phillipe Starck and for
example Ron Arad that carry this perfect ´identity layer´ that fits like a
glove make me very proud.”
Agelessness suits van Ham. ‘A response I often hear is that my designs
are so self-evident. As if they have been there for years. I think in essence
that is why I’m so proud of this design. In twenty years’ time it will still be
a beautiful, attractive environement. That is what I call true durability in
design!’