Movie theaters are currently fighting for a dwindling audience that has been seduced by the access to films at home and online, as well as by advances in television screens and home projection. Cinemas are once again engaging in technology and spectacle as a way to bring the moviegoer back to the theater. If you want a cozy cinema - stay at home. Some cinemas strive to match that cozy experience of a home. There will never be enough pillows...Cinema should be engaging. The size of space takes your breath, the sound blows your head and the overall effect leaves you shaking for weeks. A cinema should not be a digital clock. That is boring. A cinema should be beautiful, exciting, loud and flamboyant.It should be cool.The project was awarded honourable mention at the competition in New York and the best bachelor diploma project in Lithuania