As part of the 2011 Grant for Good initiative, Chicago Women’s Health Center, underwent a complete rebrand, from print to place, to more accurately represent their mission and clientele. Working with the client for over three years, the new space reflects the organization’s evolution over their 35-year history into both a women’s and trans-friendly health care provider in the city. Furniture and fixture donations of over $200,000 were secured and a new entry reception wrap out of reclaimed wood paneling from the original health center location serves as a visual representation of the transformation from old to new.