Charge Cars is a manufacturer and retailer of custom electric cars from historic models; currently producing 499 vehicles based on the classic 67 Ford Mustang Fastback. The fit-out of their R&D facility in West London creates a production plant, research centre, showroom, and administrative suite. The design approach has required a deep integration with the working practices of the organisation.
The new facility creates a production space that offers an immersive experience for workers and customers. It is a contemporary approach to factory design, forging a workplace culture that is far removed from the intensive, clock-in clock-out condition of post-war economies that dominated the modern era, instead merging the boundaries between work, production, recreation, and culture. It is a post-modern car factory, producing a product that diversifies both the style and function of the industrial workplace, as well as the market for personal electric vehicles.