PALIMPSEST PARADIGM:
Palimpsest: a manuscript or piece of writing material on which later writing has been superimposed on effaced earlier writing.
Paradigm:a typical example or pattern of something; a model.
The store was located within the crevices of the old historic core of the old generic yet rigid part of the city of Delhi. A place untouched by time and modernity. A place devoid of change. A place whose "manuscript" and paradigms have both been written over the ages dictating its fabric. We chose to re-write this manuscript. We chose to re-define the paradigms with one rule - this time they would hold possibilities of the future.