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Car Salon / Beijing
Car Salon / Beijing
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Car Salon / Beijing
Type
STATUS
Concept
Photos
Interior design project for a car showroom in an existing building close to the Natioanl Stadium in Beijing/China.
Approach / Design Goals
Modern sport cars represent elegance, dynamism, modernity and high-end manufacturing.
This we want to express in the architecture and the chosen materials.
The importance of the details plays for us a major role in the success of this design. As well as the detailing in a high end car is essential, it is also our intention with this design to archive similar levels of elegance and perfection.
The design shall enhance the appearance of the car, optimize the experience for the visitor and leave a lasting impression.
It shall not compete with the car or make itself too important, it should gently step back and support the appearance of the exhibited cars.
Open House
The building is designed as an open house, a place that welcomes visitors to experience something unique and special, high end luxurious cars that represent the highest level of craftmanship and technical knowledge.
The modern sports car is designed to combine elegance with dynamism, something we took as our agenda for the Beijing Car Salon design.
Dynamic Lines
The dynamic and floating lines that accure while aerodynamic tests make something visible that is usually never seen, the movement of air around the shape of the car.
This inspired us to the idea of using the abstraction of these lines as guidlines of movement for the visitors around the object, the exhibited sports car.
These lines float through the space and around the cars to emphazise the cars as the central element of the space.
Reflection
While moving around the cars, the light lines reflect on the surface of the cars and enhance the visibility of the cars shapes and curves.
Intimate and Grand Spaces
To create a certain tension between the placement of the cars, we put them in different places. The double height space acts a grand space where the cars take a center stage. The space under the mezzanine provides and tighter cluster of lighting effects and a greater intimaticy with the cars.
Design Language / Branding
The vision for the design is the implementation of the elegance and prefection of modern sports cars into architecture. The space will hosts the high end of available sports cars, so the architecture should play in the same league.
The materials and colors are chosen to enhance the impression of the cars to the visitor and potential buyer. The architecture shall be simple but present to create a space that leaves an impression on the visitor.
Also the secondary spaces such as the boarding room, cafeteria etc are following the credo of elegant simplicity. Timeless elegance should speak to all kinds of visitors and make them feel welcome and encourage them to freely walk around and experience the cars in each owns personal way.
Movement / Flow through Space
We understand the presentation of cars as showcasing objects to touch, to experience, to “own”, for a short moment or for a lifetime.
These objects shall be placed in relation to each other instead of showing them as single, “out of reach” objects. They are connected and integrated by dynamic lines that flow through and around the spaces, representing the flow of air around a car as well as the flow of people around the objects within a space.
Each car has its own stage, the rotating platform will keep them in constant movement while the lightlines create always changing reflections on them.
When not circulating around the cars, the light lines continue guiding the visitor throughout the space, to the upper floor into the banquet area and further more into the board room.
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