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Canali Milan Showroom
Canali Milan Showroom
Via Lodovico Il Moro, Milano, Italy
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Other Projects by GRASSICORREA architects
Canali Milan Showroom
Via Lodovico Il Moro, Milano, Italy
The new Canali Showroom in Milan was designed by
GRASSICORREA architects within an ex-warehouse of the Richard Ginori Industry.
To increase the area, the original single-floor
building facing the Naviglio water channel was turned into a three-floor
showroom by creating a new basement and mezzanine, maintaining the shell of the
original building. With this important structural intervention a total of 1134
sqm were achieved.
The new 3-level structure is connected
vertically throughout volumes and staircases giving it a striking visual
effect.
The main highlight of the showroom is the large
rock monolith at the entrance behind the reception. It is cladded in dark
polychromatic granite with large prune-colour crystals. This stone has been treated
with high-pressure water creating a rough texture.
The main staircase in front of the entrance runs
alongside a vertical garden made of concrete casted basins positioned one on
top of another accompanying the visitor in his path.
The ground floor area of 487 sqm includes: the
reception and the main display/sale area in a large open-space. The request to
have as much versatility as possible permitted to create a single
polifunctional space that may open or close as a diaphragm for any desired sale
and product display layout.
The open mezzanine of about 195 sqm was itself
dedicated entirely to display and sale area and enjoys natural light through
the skylights of the existing curved ceiling of the building.
The lower level of 426 sqm houses most of the service
areas including dining hall, kitchen, training/meeting room, offices, storage
and technical rooms.
The materials used in the showroom have been
carefully chosen to give the space not only a masculine and elegant atmosphere
but to blend in a single style message. This array of materials and colours
with their neutrality and strong message are intended to highlight the space
and specially the merchandise.
The light gray ceramic tiles wall-cladding in most
walls has an horizontal texture that resembles casted concrete. Instead, the
main vertical volumes are covered of an European oak wood veneer composite of
narrow vertical stripes.
Two types of flooring were chosen: light warm
gray colour ceramic tiles for the work and service areas and whitened oak wood
for the offices and the staircases’ threads.
All furniture and lighting were studied
carefully following precise aesthetic and functional principles that blend
harmonically to the rest of the structure. The lighting can be changed to
create different scenarios in the display areas and LED lighting is mostly used
to reduce power consumption and costs.
The moveable freestanding display elements were
designed to be completely versatile and may be composed and changed according
to the visual merchandising needs. The materials used are a contrast of opaque
black treated metal and shiny stainless steel.
At the front of the showroom there is a large
garden with patio that may be used for exterior events.
GRASSICORREA architects within an ex-warehouse of the Richard Ginori Industry.
To increase the area, the original single-floor
building facing the Naviglio water channel was turned into a three-floor
showroom by creating a new basement and mezzanine, maintaining the shell of the
original building. With this important structural intervention a total of 1134
sqm were achieved.
The new 3-level structure is connected
vertically throughout volumes and staircases giving it a striking visual
effect.
The main highlight of the showroom is the large
rock monolith at the entrance behind the reception. It is cladded in dark
polychromatic granite with large prune-colour crystals. This stone has been treated
with high-pressure water creating a rough texture.
The main staircase in front of the entrance runs
alongside a vertical garden made of concrete casted basins positioned one on
top of another accompanying the visitor in his path.
The ground floor area of 487 sqm includes: the
reception and the main display/sale area in a large open-space. The request to
have as much versatility as possible permitted to create a single
polifunctional space that may open or close as a diaphragm for any desired sale
and product display layout.
The open mezzanine of about 195 sqm was itself
dedicated entirely to display and sale area and enjoys natural light through
the skylights of the existing curved ceiling of the building.
The lower level of 426 sqm houses most of the service
areas including dining hall, kitchen, training/meeting room, offices, storage
and technical rooms.
The materials used in the showroom have been
carefully chosen to give the space not only a masculine and elegant atmosphere
but to blend in a single style message. This array of materials and colours
with their neutrality and strong message are intended to highlight the space
and specially the merchandise.
The light gray ceramic tiles wall-cladding in most
walls has an horizontal texture that resembles casted concrete. Instead, the
main vertical volumes are covered of an European oak wood veneer composite of
narrow vertical stripes.
Two types of flooring were chosen: light warm
gray colour ceramic tiles for the work and service areas and whitened oak wood
for the offices and the staircases’ threads.
All furniture and lighting were studied
carefully following precise aesthetic and functional principles that blend
harmonically to the rest of the structure. The lighting can be changed to
create different scenarios in the display areas and LED lighting is mostly used
to reduce power consumption and costs.
The moveable freestanding display elements were
designed to be completely versatile and may be composed and changed according
to the visual merchandising needs. The materials used are a contrast of opaque
black treated metal and shiny stainless steel.
At the front of the showroom there is a large
garden with patio that may be used for exterior events.
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