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Camerette by Florense
Camerette by Florense
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Camerette by Florense
Firm
Type
Driven into developing a versatile, flexible, laid back and
informal line of wardrobes with a distinguished aesthetic
appeal, that allow the creation of diverse projects for the most
varied lifestyles, Brazilian furniture maker Florense unveils
the Camerette collection - cabinetry for changing, adding and
accompanying the owner's life evolution, always expressing high
quality and style.
The photography was made by Italian photographer Federico
Cedrone, and the settings were designed by Brazilian architect
Henrique Steyer, from Albus Design ( http://www.albus.com.br
).
To cater to a wide array of consumers, Henrique created five
environments with completely different styles, tied by two basic
symbologies: the door, representing the opportunities the future
brings, and objects of desire that are key aspects of the
youth's imaginary, such as the automobile, the wedding dress,
the motorcycle, and so on. Thus, working with the repetition of
these elements, the photo set reaches out to different crowds.
YOUR TIME TO CONQUER
A setting that expresses the lifestyle of the young adults who
enjoy sports. Ideal for those who are fueled by adrenaline. The
main features are the 1968 Mustang and the gym equipment.
YOUR TIME TO DREAM
A closer look into the past brings forth forgotten beauties in
new clothes. Notable articles in this setting include the
dressing room, fit for a Hollywood star and a Cadillac painted
on matching colors with the walls.
YOUR TIME TO EXPLORE
Dedicated to those who consider freedom their most prized
treasure, brings for inspiration a Harley Davidson motorcycle
and a comfortable home theater.
YOUR TIME TO ACHIEVE
The classic is immortal and fits like a glove for those who
believe that tradition never goes out of fashion. The high
points are the magnificent wedding dress and the bed with golden
canopy.
YOUR TIME TO PLAN
For the ones that think that the best of life is in the calm
breeze that blows from the sea. A striking sand dune occupies
part of this room, which also features a surfboard collection
designed by Heloísa Crocco.
The Camerette collection was designed by Florense's Engineering
and Project Team. Ad agency Quadrante Sul created the collection
motto and designed the catalog, and digital agency Perverte made
an exclusive hotsite in Florense's website ( http://camerette.florense.com
), where the result of this work can be seen. All this work was
coordinated by Florense's Marketing Team, balancing market
demand, product design, construction technology, communication
and distribution.
informal line of wardrobes with a distinguished aesthetic
appeal, that allow the creation of diverse projects for the most
varied lifestyles, Brazilian furniture maker Florense unveils
the Camerette collection - cabinetry for changing, adding and
accompanying the owner's life evolution, always expressing high
quality and style.
The photography was made by Italian photographer Federico
Cedrone, and the settings were designed by Brazilian architect
Henrique Steyer, from Albus Design ( http://www.albus.com.br
).
To cater to a wide array of consumers, Henrique created five
environments with completely different styles, tied by two basic
symbologies: the door, representing the opportunities the future
brings, and objects of desire that are key aspects of the
youth's imaginary, such as the automobile, the wedding dress,
the motorcycle, and so on. Thus, working with the repetition of
these elements, the photo set reaches out to different crowds.
YOUR TIME TO CONQUER
A setting that expresses the lifestyle of the young adults who
enjoy sports. Ideal for those who are fueled by adrenaline. The
main features are the 1968 Mustang and the gym equipment.
YOUR TIME TO DREAM
A closer look into the past brings forth forgotten beauties in
new clothes. Notable articles in this setting include the
dressing room, fit for a Hollywood star and a Cadillac painted
on matching colors with the walls.
YOUR TIME TO EXPLORE
Dedicated to those who consider freedom their most prized
treasure, brings for inspiration a Harley Davidson motorcycle
and a comfortable home theater.
YOUR TIME TO ACHIEVE
The classic is immortal and fits like a glove for those who
believe that tradition never goes out of fashion. The high
points are the magnificent wedding dress and the bed with golden
canopy.
YOUR TIME TO PLAN
For the ones that think that the best of life is in the calm
breeze that blows from the sea. A striking sand dune occupies
part of this room, which also features a surfboard collection
designed by Heloísa Crocco.
The Camerette collection was designed by Florense's Engineering
and Project Team. Ad agency Quadrante Sul created the collection
motto and designed the catalog, and digital agency Perverte made
an exclusive hotsite in Florense's website ( http://camerette.florense.com
), where the result of this work can be seen. All this work was
coordinated by Florense's Marketing Team, balancing market
demand, product design, construction technology, communication
and distribution.
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