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BVLGARI Pavilion
BVLGARI Pavilion
Finalist, 2013 A+Awards, Commercial - Pop-ups
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Other Projects by Not a Number Architects
BVLGARI Pavilion
Finalist, 2013 A+Awards, Commercial - Pop-ups
Type
STATUS
Built
YEAR
2012
SIZE
25,000 sqft - 100,000 sqft
The BVLGARI pavilion is a temporary installation commissioned by
the luxury jewellery brand for Abu Dhabi Art 2012. As principal sponsors
BVLGARI were given a prominent outdoor space at the entrance of the event to
create a lounge for VIPs and dignitaries of the art fair. The lounge was
conceived as an exclusive and private venue with live music, a bar and a
specially curated selection of BVLGARI’s high end jewellery. The project was
required to be both representative of the firm’s style and its creative
ideologies, whilst being emblematic of a “modern mythology”.
The reapproriation of something mundane and transforming it into something
magnificent became the starting point for our design concept. The design of the
pavilion aimed to be both reminiscent of BVLGARI’s Italian heritage whilst
being representative of its own fabrication and structure. In this sense a
certain brutal honesty was desired in the final outcome so that the form was a
self supporting entity in itself without the need for a separate internal
structure; therefore the form was not merely a decorative veil.
A design based upon the packing of acrylic tubes was devised. Acrylic tubes are
an “off-the-shelf” product that comes in set lengths and diameters. Although
they have a diverse range of uses they are rarely used as principal
architectural elements. By packing them close together not only do they begin
to form mass but also provide structural rigidity. Much like the rough gemstone
the concept was to slice and cut, smooth and polish the form to result in new
spaces and environmental conditions, to reinvent the material as something
extraordinary and unique.
Whilst attempting to create a wholly new spatial experience the team was also
keen for it to simultaneously be something completely familiar, evocative of
BVLGARI’s heritage. In this way it was decided to form arches, arcades and
cupolas through the excavation and sculpting. As well as being exposed and
translucent this method provided a recognizable enclosure and intimacy all be
it an ethereal sensation of it.
the luxury jewellery brand for Abu Dhabi Art 2012. As principal sponsors
BVLGARI were given a prominent outdoor space at the entrance of the event to
create a lounge for VIPs and dignitaries of the art fair. The lounge was
conceived as an exclusive and private venue with live music, a bar and a
specially curated selection of BVLGARI’s high end jewellery. The project was
required to be both representative of the firm’s style and its creative
ideologies, whilst being emblematic of a “modern mythology”.
The reapproriation of something mundane and transforming it into something
magnificent became the starting point for our design concept. The design of the
pavilion aimed to be both reminiscent of BVLGARI’s Italian heritage whilst
being representative of its own fabrication and structure. In this sense a
certain brutal honesty was desired in the final outcome so that the form was a
self supporting entity in itself without the need for a separate internal
structure; therefore the form was not merely a decorative veil.
A design based upon the packing of acrylic tubes was devised. Acrylic tubes are
an “off-the-shelf” product that comes in set lengths and diameters. Although
they have a diverse range of uses they are rarely used as principal
architectural elements. By packing them close together not only do they begin
to form mass but also provide structural rigidity. Much like the rough gemstone
the concept was to slice and cut, smooth and polish the form to result in new
spaces and environmental conditions, to reinvent the material as something
extraordinary and unique.
Whilst attempting to create a wholly new spatial experience the team was also
keen for it to simultaneously be something completely familiar, evocative of
BVLGARI’s heritage. In this way it was decided to form arches, arcades and
cupolas through the excavation and sculpting. As well as being exposed and
translucent this method provided a recognizable enclosure and intimacy all be
it an ethereal sensation of it.
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