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bulthaup Clerkenwell
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bulthaup Clerkenwell
PSLAB
has collaborated with bulthaup Clerkenwellto light bulthaup’s newly refurbished showroom in
Clerkenwell, London. This constitutes .PSLAB’s second collaboration in London,
after having collaborated with Mint, an interior design store, since September
2011. The site-specific products chosen, a combination of standard and
custom-made fixtures, are used to highlight the new displays and to create a specific mood
that will engage viewers with the displayed products. The launching of this
collaboration occurred during the London Design Festival and constitutes a step
towards .PSLAB’s future plan to expand to London to be closer to their
collaborators.
The
primary aim of this collaboration is for bulthaup and .PSLAB to work together
and showcase their corresponding offerings. The success of this collaboration
lies in .PSLAB and bulthaup combining their efforts to provide a refined and
customized service, an offering both brands have in common. By working
together, new opportunities for future collaborations are created. The two brands
follow a similar approach where both offer customized solutions and produce
high-end site-specific products, based on the architecture of the space.
bulthaup chose .PSLAB for this collaboration upon recognizing that they are
aligned in terms of quality, functionality and simplicity, turning this joint
effort into a harmonious collaboration.
Indeed,
.PSLAB designs and manufactures site-specific lighting products, following a
customized project approach, in which it treats each project in its own context.
From this approach has stemmed an internal library of more than 300 lighting
fixtures born from past collaborations .PSLAB has had. While this is the first
time .PSLAB and bulthaup work together, collaborations are not a novel concept
to .PSLAB which, since its inception, works
on a collaborative basis. It is this shared approach that has encouraged .PSLAB
to enter into this collaboration with enthusiasm and ambition.
.PSLAB
created a custom lighting concept using a combination of both standard and
site-specific products. Standard products, born from past collaborations, are
selected by .PSLAB to fit with the overall concept and vision bulthaup has for
the space. Site-specific products, on the other hand, are custom-made products
.PSLAB creates based on the site’s individualities and functionalities. For the
bulthaup Clerkenwell showroom,
.PSLAB designed and manufactured a wall-mounted fixture to be used above the
new line of graphite table being launched. This custom-made product was
developed specially for bulthaup refurbished showroom, taking into
consideration the characteristics of the space, and is indicative of .PSLAB’s
custom approach to lighting.
.PSLAB’s
brand character is translated into their lighting concepts and this can be felt
through their choice of materials and the look and feel of the .PSLAB products,
hand-finished by a team of artisans in their factory. This collaboration serves
as a vitrine for people to not only witness and interact with the products but
also to experience .PSLAB’s intervention in a space.
The London Design Festival served as a vitrine for viewers
to witness the result of a successful collaboration. The products responded
effectively to the demands of the space. This collaboration holds as a true
testament to the bespoke approach .PSLAB follows whenever working on a new
project. The established and continuous dialogue allowed for a smooth
collaboration and got bulthaup Clerkenwell
to place its trust in .PSLAB to create a lighting response that would be
in cohesion with their vision for the refurbishment of the space and their new
line of products launch.
has collaborated with bulthaup Clerkenwellto light bulthaup’s newly refurbished showroom in
Clerkenwell, London. This constitutes .PSLAB’s second collaboration in London,
after having collaborated with Mint, an interior design store, since September
2011. The site-specific products chosen, a combination of standard and
custom-made fixtures, are used to highlight the new displays and to create a specific mood
that will engage viewers with the displayed products. The launching of this
collaboration occurred during the London Design Festival and constitutes a step
towards .PSLAB’s future plan to expand to London to be closer to their
collaborators.
The
primary aim of this collaboration is for bulthaup and .PSLAB to work together
and showcase their corresponding offerings. The success of this collaboration
lies in .PSLAB and bulthaup combining their efforts to provide a refined and
customized service, an offering both brands have in common. By working
together, new opportunities for future collaborations are created. The two brands
follow a similar approach where both offer customized solutions and produce
high-end site-specific products, based on the architecture of the space.
bulthaup chose .PSLAB for this collaboration upon recognizing that they are
aligned in terms of quality, functionality and simplicity, turning this joint
effort into a harmonious collaboration.
Indeed,
.PSLAB designs and manufactures site-specific lighting products, following a
customized project approach, in which it treats each project in its own context.
From this approach has stemmed an internal library of more than 300 lighting
fixtures born from past collaborations .PSLAB has had. While this is the first
time .PSLAB and bulthaup work together, collaborations are not a novel concept
to .PSLAB which, since its inception, works
on a collaborative basis. It is this shared approach that has encouraged .PSLAB
to enter into this collaboration with enthusiasm and ambition.
.PSLAB
created a custom lighting concept using a combination of both standard and
site-specific products. Standard products, born from past collaborations, are
selected by .PSLAB to fit with the overall concept and vision bulthaup has for
the space. Site-specific products, on the other hand, are custom-made products
.PSLAB creates based on the site’s individualities and functionalities. For the
bulthaup Clerkenwell showroom,
.PSLAB designed and manufactured a wall-mounted fixture to be used above the
new line of graphite table being launched. This custom-made product was
developed specially for bulthaup refurbished showroom, taking into
consideration the characteristics of the space, and is indicative of .PSLAB’s
custom approach to lighting.
.PSLAB’s
brand character is translated into their lighting concepts and this can be felt
through their choice of materials and the look and feel of the .PSLAB products,
hand-finished by a team of artisans in their factory. This collaboration serves
as a vitrine for people to not only witness and interact with the products but
also to experience .PSLAB’s intervention in a space.
The London Design Festival served as a vitrine for viewers
to witness the result of a successful collaboration. The products responded
effectively to the demands of the space. This collaboration holds as a true
testament to the bespoke approach .PSLAB follows whenever working on a new
project. The established and continuous dialogue allowed for a smooth
collaboration and got bulthaup Clerkenwell
to place its trust in .PSLAB to create a lighting response that would be
in cohesion with their vision for the refurbishment of the space and their new
line of products launch.
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