Brusko Barbers Taguig

Taguig, Philippines

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Brusko Barbers Taguig

Taguig, Philippines

Firm

Archetype Architecture

Type

Commercial › Retail

STATUS

Built

YEAR

2023

SIZE

1000 sqft - 3000 sqft

BUDGET

$10K - 50K

Brusko Barbers is an ultra-modern interior fit-out of a barbershop in Taguig City, Philippines. The primary objective of the project is to establish a barber shop that will stand out from its local competitors through avant-garde architecture and design. Through the branding objective of ‘feel like a King’, the barber shop aspires to communicate this psychology to its customers through its abstractions of architectural elements and the experiential elements of the space.

One of its characteristic elements as an iconic retail space is a raised podium with steps. In classical architecture, it is a symbolic appendage of an object of heightened importance. Applied in this contemporary setting, this platform, beyond the symbol, is an experiential tool to affect to its users a sense of momentousness in the simple act of ascending on the steps, and sitting on the barber chair, being the throne of a ‘King’. The barber shop accommodates eight barber stations, along with two manicure and pedicure chairs, two shower chairs, and a massage room. But its characteristic space is a king’s chair photo-op wall for leveraging social media and its importance for pushing the business forward in the modern, technological age.

The fit-out’s ceiling design uses stretch fabric for diffused lighting of the work spaces, highlighting the various stations and accentuating it’s effect as a jewel-like, high class ceiling treatment. Complementing the use of diffused lighting contained by light boxes, the interiors are wrapped by tubular steel forms that continue the linear language of the retail space. Its interior forms are inspired by the movements of a barber’s tools, in the linear jet-black, sleek, volumes and stainless steel bars, characterizations of the process of a haircut. In effect, it is a celebration of this process as an art form in itself, spoken in the visual language of architecture.