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Broad Museum  

Broad Museum

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Broad Museum

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Proposal for my B.Arch thesis studio. This facility was designed for the art collection of Los Angeles’ most prized philanthropist, billionaire real-estate tycoon Eli Broad. Abutting the collision of three major vehicular arteries, the project attempts to describe a meaning for the exhibition of contemporary art within a highway-laced meta-tropolis. The art museum as a cultural institution has become an outmoded convention, perpetuated by an antiquated ideology of art exhibition. Reclaimed and re-purposed industrial facilities and warehouse districts have become the much-sought-after hosts to the contemporary arts milieu - a subversive paradigm shift that questions the manifold, extravagant precedents of the last 20 years. Capitalizing on the curatorial freedoms that the unprogrammed warehouse has provided, the volumes of this project - its ‘cabinets’ - serve as vacant, flexible, utilitarian space, unencumbered by formal or structural impediments.

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