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Breuninger Flagshipstore Textile Facade
Breuninger Flagshipstore Textile Facade
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Other Projects by DITTEL ARCHITEKTEN GMBH
Breuninger Flagshipstore Textile Facade
Type
The 2005 Christmas concept inspired the alternating facade design. The
Breuninger Christmas key visual was presented facing outwards on a 700
m2 textile banner. On the sides facing Marktstrasse and Münzstrasse, a
raised steel pipe frame is mounted onto the original wooden facade,
which has begun to show its age, above the canopy at a height of
approximately five metres. A rail system is mounted onto the lightweight
construction and is designed to guide the banner along the 700 m2
surface and ensure clear lines and a striking 90-degree corner. The taut
banner is integrated seamlessly into the facade, which is set back. The
space between the banner and the facade emphasises the
three-dimensional character and is positioned harmoniously as a central
feature of the building.
The appearance of the Breuninger facade has been altered several times over the years by replacing the suspended textile facade.
Breuninger Christmas key visual was presented facing outwards on a 700
m2 textile banner. On the sides facing Marktstrasse and Münzstrasse, a
raised steel pipe frame is mounted onto the original wooden facade,
which has begun to show its age, above the canopy at a height of
approximately five metres. A rail system is mounted onto the lightweight
construction and is designed to guide the banner along the 700 m2
surface and ensure clear lines and a striking 90-degree corner. The taut
banner is integrated seamlessly into the facade, which is set back. The
space between the banner and the facade emphasises the
three-dimensional character and is positioned harmoniously as a central
feature of the building.
The appearance of the Breuninger facade has been altered several times over the years by replacing the suspended textile facade.
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