Despite its size the booth didn’t appear massive or monumental. The
architects nkbak created a spacious and permeable stand, which afforded
such freedom to move around freely and to discover the exhibited
products and which captivated with exciting visual and spatial
relations. Due to the clear structure and the concise graphics by Sign
Kommunikation the visitors could orientate quickly. The green color of
the roof signalized solidarity, yet the single brands presented
themselves self-confident and individual. A successful presentation of
Schneider Electric, Merten, Ritto and Elso, which surely will not be
forgotten quickly.
The booth is awarded with the iF communication design award 2010 in
the category 'corporate architecture - exhibitions / trade fairs'.
Coordination: Stylepark; Architecture: nkbak; Graphic design: Sign Kommunikation