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BOFFO Building Fashion: Nicola Formichetti
BOFFO Building Fashion: Nicola Formichetti
Walker Street, Manhattan, New York, NY, United States
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Other Projects by Gage / Clemenceau Architects
BOFFO Building Fashion: Nicola Formichetti
Walker Street, Manhattan, New York, NY, United States
During July,
August and September of this year, Gage / Clemenceau Architects is
collaborating on the design and production of a temporary installation
with Nicola Formichetti, Fashion Director for Lady Gaga, Creative
Director for Mugler as well as fashion stylist to Uniqlo, MAC and V
Magazine. This collaboration is intended to produce an installation that
experimentally fuses ideas from both fashion and architecture into a
new type of physical environment, accessible to the general public, for a
two week period coinciding with Fashion Week in New York City, in
September 2011. The stakes for this particular installation are high–
as it will be housing not only the latest in Formichetti’s work, but
will also include several original ensambles he has designed for Lady
Gaga who has worn them in her performances and various red-carpet
events.
Typically, fashion environments are
defined by an rather restrained minimalism that focuses the attention
only on the clothing– for the obvious reasons of only selling clothes.
In our collaboration with Nicola Formachetti, we are rewriting this
equation and attempting to produce a new genre of experimental space
that not only showcases, but magnifies the impact of his
fashion designs into a new form of immersive environment that fuses the
very genetics of architecture and fashion. Such fusions of artistic
disciplines have historic roots in the 19th century German termGesamtkunstwerk,
which describes mixings of the more traditional “arts” of music,
sculpture, painting etc. For our proposal we are updating this ambition
with new materials, new technologies, and new visual effects as are
only now becoming available, and combining them with what is perhaps the
most popular and increasingly important of the contemporary arts today–
fashion. With shows such as the recent Alexander McQueen exhibition
“Savage Beauty” at the venerable Metropolitan Museum of Art in New York
City, the associations between high art and fashion have never been
stronger. This installation project pairs this development with new
ideas about architecture, towards innovative and progressive new ends.
The installation is comprised of
hundreds of robotically cut, mirrored facets, mounted to lightweight
composite structural backing. These individual reflective facets are
hung from the ceilings and walls, and attached to the flooring. Each
facet is attached to its neighbors using a system of precisely bent
aluminum clips. Large sheets of mirrored, abrasion-resistant, plastic
sheets cover the floor and help to produce an endlessly reflective
environment that refracts the clothing so that it can be viewed from a
variety of unexpected perspectives. In this installation fashion is no
longer an object that sits within a minimal architectural box. Instead,
clothing becomes an active participant in a new type of environment that
combines the spatial and optical aspects of architectural design with
the temporary, ephemeral and fluidly beautiful forms found only in the
worlds of high fashion.
This installation project is being
organized through a non-profit organization, Boffo, that has a mission
to inform the public about design and architecture through innovative
exhibitions, installations and events.
August and September of this year, Gage / Clemenceau Architects is
collaborating on the design and production of a temporary installation
with Nicola Formichetti, Fashion Director for Lady Gaga, Creative
Director for Mugler as well as fashion stylist to Uniqlo, MAC and V
Magazine. This collaboration is intended to produce an installation that
experimentally fuses ideas from both fashion and architecture into a
new type of physical environment, accessible to the general public, for a
two week period coinciding with Fashion Week in New York City, in
September 2011. The stakes for this particular installation are high–
as it will be housing not only the latest in Formichetti’s work, but
will also include several original ensambles he has designed for Lady
Gaga who has worn them in her performances and various red-carpet
events.
Typically, fashion environments are
defined by an rather restrained minimalism that focuses the attention
only on the clothing– for the obvious reasons of only selling clothes.
In our collaboration with Nicola Formachetti, we are rewriting this
equation and attempting to produce a new genre of experimental space
that not only showcases, but magnifies the impact of his
fashion designs into a new form of immersive environment that fuses the
very genetics of architecture and fashion. Such fusions of artistic
disciplines have historic roots in the 19th century German termGesamtkunstwerk,
which describes mixings of the more traditional “arts” of music,
sculpture, painting etc. For our proposal we are updating this ambition
with new materials, new technologies, and new visual effects as are
only now becoming available, and combining them with what is perhaps the
most popular and increasingly important of the contemporary arts today–
fashion. With shows such as the recent Alexander McQueen exhibition
“Savage Beauty” at the venerable Metropolitan Museum of Art in New York
City, the associations between high art and fashion have never been
stronger. This installation project pairs this development with new
ideas about architecture, towards innovative and progressive new ends.
The installation is comprised of
hundreds of robotically cut, mirrored facets, mounted to lightweight
composite structural backing. These individual reflective facets are
hung from the ceilings and walls, and attached to the flooring. Each
facet is attached to its neighbors using a system of precisely bent
aluminum clips. Large sheets of mirrored, abrasion-resistant, plastic
sheets cover the floor and help to produce an endlessly reflective
environment that refracts the clothing so that it can be viewed from a
variety of unexpected perspectives. In this installation fashion is no
longer an object that sits within a minimal architectural box. Instead,
clothing becomes an active participant in a new type of environment that
combines the spatial and optical aspects of architectural design with
the temporary, ephemeral and fluidly beautiful forms found only in the
worlds of high fashion.
This installation project is being
organized through a non-profit organization, Boffo, that has a mission
to inform the public about design and architecture through innovative
exhibitions, installations and events.
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